FRAY

Fray: The Art of Italian Shirtmaking and Timeless Sartorial Excellence

Fray is an Italian haute couture brand that represents the pinnacle of excellence in bespoke shirtmaking. Founded in 1962 in Bologna, Fray is synonymous with craftsmanship, quality and innovation in the world of men's fashion. Each Fray shirt is the result of decades of experience, a tradition that combines classic tailoring techniques with a constant search for perfection and innovation. The brand has become a point of reference for those seeking luxury clothing, made with obsessive attention to detail and with the finest fabrics available.

Fray shirts are famous for their use of fine fabrics, sourced from the most renowned Italian and international textile manufacturers. Among the most used materials, Egyptian cotton, linen and silk stand out, all selected to guarantee exceptional softness and resistance. Each shirt is made with a meticulous artisan process that includes more than 30 manufacturing phases, many of which are performed by hand by master tailors who pass down their knowledge from generation to generation.

One of the distinctive aspects of Fray shirts is their impeccable fit, the result of a precise sartorial cut that enhances the male figure without sacrificing comfort. The shirts are characterized by exclusive details, such as hand-sewn collars and cuffs, hand-embroidered buttonholes and mother-of-pearl buttons, which add a touch of luxury and refinement to each piece. Each Fray shirt is a work of sartorial art, designed for those who appreciate classic elegance and discreet luxury.

Fray is not just a shirt brand, but a symbol of tradition and innovation in the men's fashion industry. The brand is committed to keeping the Italian sartorial heritage alive, combining traditional techniques with the modern needs of the global market. Each shirt is designed to last over time, maintaining its beauty and quality intact, even after years of use.

Sustainability is another key aspect for Fray. The brand adopts responsible production practices, choosing natural materials and processes that respect the environment, thus ensuring a product that is not only high quality, but also ethical.

Fray is aimed at a sophisticated and conscious audience of men, who are looking for clothing that reflects their personality and lifestyle. Fray shirts are ideal for those who want to stand out with elegance on every occasion, whether formal or casual.

Wearing a Fray shirt means choosing a garment that represents the best of Made in Italy, a product that combines tradition, innovation and a constant commitment to excellence. With Fray, every detail is taken care of to offer a unique sartorial experience, capable of expressing the true essence of luxury and Italian style.